We are all individual humans, we all have our quirks, but we also all want to feel part of something. We all want to be able to choose. With delivering an extensive library of media, we want to be a personal publisher.
Anyone can have an idea. There is a difference between an idea and the feasability and actual experience. This is why PoC (Proof-of-Concept) is so very important. Making a small part of the ide and experience the impact, that will give the actual quality.